Which of the following are requirements in a robots.txt file?
User-agent: user-agent name)
Are RSS/Atom feeds returned in Google’s search results?
No
What does the 302 server response code signify?
The page has temporaily moved
What do you use to search for exact phrases in Google?
Quotation Marks (“)
Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
Google Trends
Which of the following actions carry a Google penalty?
all of above
Which of the following activities could be locked down upon by Google per their quality guidelines?
All of the above
Which of the following does Google use to display the characters of a page’s meta title?
Pixel width
What authorizes payments for e-businesses and online retailers?
Payment gateway
The process of acquiring Links from other website to your own is known as:
Link building
True or false?
All major search engines are case sensitive.
False
Which of the following statements regarding website content is correct?
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
True or false?
An HTML sitemap provides a list of internal links on a website accessible to users
True
True or false?
implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective
True
True or false?
Google my Business is a free service for commercial businesses.
True
Which of the following statements about RSS is/are correct?
it is a form of XML
it stands fo really simple syndication
Which of the following statements about Google Sitemap is/are correct?
The sitemap acceptable to Google follows on XML format
If you enter the query “help site:www.reddit.com” into Googles search bar , what results will appear?
Pages about “help” within www.reddit.com
Which of these are tools used in the auditing process?
All of the above
True or false:
A 500 is an internal server error
True
Cloacking is a black hat SEO technique that involves:
Offering a different set of pages to search engines
When considering HTTP vs. HTTPS pages on a site. it’s good to have a mix of both.
False
What type of sitemap is the most important for SEO?
XML
What is the term of optimization strategies that are unreputable but not as bad as black hat techniques?
Grey hat techniques
Which of the following are important components of Technical SEO?
User testing
Which of the following statements is correct with regard to the images on a page?
Important keyword relevant to the image should also be placed in the alt text
Where are you able to submit a sitemap to Google for indexing purposes?
Google Search Console
Which of the following factors does Google take into account while accessing whether or not a website has strong domain authority?
All of the above
Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served the users?
Cloaking
What is anchor text?
The visible text hyperlinking to another page
The best way to track performance for technical SEO is metadata
False
What happens during Google’s indexation process?
Webpage data is saved in Google’s database for easy retrieval and ranking.
If a website sells links, what action does Google recommend to avoid being penalized?
Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
What is the most common fix for duplicate content?
Canonicals
Which of the following website design guidelines have been recommended by Google?
All of the above
The Following robots.txt meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=””noindex,nofollow””>”
Not to index the page and not to follow the links in the page
Link building offers all of these advantages except _________
Generating content automatically
Where does the “mobile friendliness” test live?
Which of the following statements about Search Engine Optimization techniques is/are correct?
Making a keyword bold does not influence the way that the search engine looks at the keyword
What is the illegal act called in which a age is copied by unauthorized parties in order to filter traffic off to another site?
Pagejacking
Which of the following is a white hat SEO technique?
Adding keyword-rich meta titles
What is usually the most impactful landing page for an inbound link to link to on a site?
The homepage
What is keyword density?
The total percentage of times a keyword appears on a web page compared to the total number of words on the page
How would you minimize duplicate content/thin content risks on your site with pagination?
rel=”prev/next”
Google will prioritize local business closest to you
True
How should you tag outbound links from your site?
A,B&C
It costs money to create a Google My Business account
No
You’ve been penalized for buying backlinks. what’s your next step?
Go to a backlinking tool, find all backlinks that have low scores and disvow them on Google. Then submit request on Google.
How does google shows the characters of a meta title?
Pixel width
Choose the proper user-agent
Search engine spiders
Which of the following is true about meta keyword for the Google Search Engine?
The Meta Keywords is not used by Google anymore
what is auto-generated content?
Text generated programmatically using synonymizing and obscured techniques
What is the rel-“canonical’ tag used for?
To help search engine identify the master page and resolve duplicate content issues
The three pillars of SEO are:
On-Page-Off Page-Technical
What needs to be considered about page images?
The alt text should contain keywords relevant to the image
Sitemaps are important for the SEO process because:
It help Google find additional pages on your site
Which search engine created trust Rank to rank websites and pages?
Yahoo!
Outbound links gain no authority from image links.
False
What tool allows you to specify which links Google should ignore in the case of backlink value?
Disavow
PBN means:
Private Blog Network
Google’s YMYL update affected which industries?
All of the above
Find the correct statement about sitemaps
Sitemap file cannot contain more than 60, 000 URLs
Why should you incorporate target keywords and LSI keywords in page contents?
It’s a good strategy
Should you use internal linking?
Yes, you’re indicating to search engines that the destination page is a page that should be recognized
How do you check on Google if your site is indexed?
Site:operator
What does the follow robots.txt directive tell search engine robots?
<META NAME= “robots”
CONTENT “noindex,nofollow”>
Tells the bots not to index or follow the links on the page
What programs are designed to crawl websites?
All of the above
Your YouTube videos have a chance to rank on Google using timestamps.
True
CTR stands for:
Click-Through-Rate
What Was Google’s first update called?
Boston
The Google Penguin update addresses what issue?
Penalizing sites with too many spammy links
Where can you find the mobile friendliness test tool?
What are the main parts of On-Page SEO?
All of the above
Internal and external links are scored differently by Google.
False
What is the cloaking technique?
Showing users one set of pages while showing search engines another
How do you fix duplicate content?
301 redirect
What is Keyword cannibalization?
When you have multiple Pages on your site Competing against eachother For the same keyword
What is the best image file for SEO?
affordable-optometrist-baltimore-md.jpg
TF-IDF means:
Term frequency-inverse document frequency
What is the de facto version of associating a page with content on the main URL?
Canonical Version
What are good practices for selecting and placing keywords?
Depends on your company goals and strategy
When Should you use a 302 redirect?
You should never use 302 redirect
Who created the term “Domain Authority”
Moz
Which image format is best support by browsers?
All of the above
Who would you increase the domain authority of a website?
All of the above
YMYL means:
Your Money Your Life
While optimizing your website, it is important to generate the right type of traffic. how does bounce rate help inform this?
Shows the percentage of users who entered the website and then left without viewing any other page.
What does keyword Performance mean?
Keywords placed higher or in important parts of a page cary more Weight by search engines
When creating a site. which of the following would be the best design for a mobile site?
Responsive Web Design
What isn’t a factor in link building?
Cost per click
Which sitemap format is best used for SEO?
XML
What do you define has keyword stuffing?
All of the above
Search engines generate no results for a searched domain. What does this mean?
iv) Any of the above-Answers
What is a search algorithm?
A formula to determine where search results rank.
your title is too long for Google search results. what does Google do?
google will not show your title
if I optimized my meta description, my CTR will also improve.
True
LSI stands for:
Latent Semantic Indexing
What is the best SEO practice for handling a page you no longer want on your website?
Use 301 redirect to redirect the page to a relevant page
If you enter “site:www.yelp.com “roofers” – what are you telling Google to do?
You’re telling Google to crawl Yelp and find all mentions of roofer related phrases
Which search position should receive the highest CTR?
1st
The difference between SEO and SCM is:
A & C
Your location affect your local search results and queries.
True
Rich snippets improve SEO, help pages rank, and increases CTR.
True
What does it mean by search engine saturation?
How many of your webpages are indexed properly by Google
Search console impressions refer to:
How many times your site appeared for search Terms on SERPS
What link carries the most value on a page?
The link in the main body
What is the purpose of rel prev/next tags?
All of the above
Advantages to HTTPS://:
All of the above
When should you file a reinclusion request to Google?
After you’ve corrected your Black hat SEO practices
Which of the following statements is NOT true?
The website domain has no effect on the SEO rankings.
Does AdWords improve SEO according to Google?
YES
What are long tail keywords?
Very specific Phrases containing three or more words
If you’ve bought backlinks, what should you do to avoid being penalized?
Add a “rel=nofollow” attribute
Internal linking is only useful for SEO purposes.
False
Putting as many semantically related keywords in anchor text is a good strategy.
True
What is it called when you copy the content of another website and make it your own?
Page Jacking
Long-tail keywords result in high purchases because:
It’s closer to what users are looking for
Entering “help site:www.quora.com” into Google’s search bar will show you:
Quora’s help page
Which of the following is a Google ranking factor?
Page Speed
What does EAT mean?
Expertise-Authority-Trust
How are sitemaps important for the search engine optimization process?
Sitemaps help the Googlebot see the full scope of pages on a from the website.
301 redirects informs search engines that the old page is no longer relevant and the new page should be indexed
True
Which of the following protects your data?
https
What is the term for placing keywords in a page to increase your keyword density?
keyword stuffing
How does Google handle keyword density?
Google frowns upon keyword stuffing to increase keyword density and may result in penalization
Internal linking is a good strategy in SEO because:
It helps users and search engines navigate your website and establishes your site’s architecture
Is there a difference when you write HTML or html on the search?
No
What’s the best way to structure your website?
Depend on your website
Is there an advantage to putting all your strongest keywords in your Meta Keyword tag?
It increases visibility on all search engines
What is the function of the URL inspection Tool?
It analyzes your URL and inspects if it has the right keyword in it
What would be the best URL structure for search engines and humans?
www.roofers.com//catetory/roofing-services
Google Analytics and Google Search Console serve the same role
False
Indexing refers to
Search engines being allowed to crawl a new page, then inducting the information onto SERP’s
What is the meaning of BERT?
Bidirectional Encoder representations from Transformers